Would you count digital marketing agencies and public relations agencies as competitors? A friend asked this question last week. She was vying for a client against a leading digital marketing agency. I believe that digital marketing and public relations look similar but are distinct functions. Both functions build a positive narrative. Both functions use storytelling …
Protecting the brand’s reputation against damage is a key objective clients want to achieve through Public Relations. But how to go about it? Protecting the brand’s reputation can be done in two ways: 1. Managing the risks after it has come to the fore. 2. Preventing the risks from emerging. I prefer preventing the risks …
‘PR = Media Coverage’ This is what most clients feel about PR. It’s a self-limiting belief. Here’s why: – Today, press coverage is difficult to come by as the demand for media space is rising and its supply is shrinking.– This makes the journalists apply various filters to decide what to cover on a given …
Here’s a tip on how to get the maximum out of the PR agency you have just onboarded. Your PR agency is an outsider and would have little knowledge about your brand in the beginning. This is a limitation and an advantage. It’s an advantage because of the agency’s vantage point. Since they are outsiders, …