A PR campaign can be a game-changer, or a missed opportunity. The difference is in preparation. Before you send out that press release or pitch a journalist, take a step back and ask yourself ‘Is the campaign sharp, strategic, and media-ready?’ This PR checklist ensures you’ve covered all bases, so your message doesn’t just land, […]
Would you count digital marketing agencies and public relations agencies as competitors? A friend asked this question last week. She was vying for a client against a leading digital marketing agency. I believe that digital marketing and public relations look similar but are distinct functions. Both functions build a positive narrative. Both functions use storytelling
Protecting the brand’s reputation against damage is a key objective clients want to achieve through Public Relations. But how to go about it? Protecting the brand’s reputation can be done in two ways: 1. Managing the risks after it has come to the fore. 2. Preventing the risks from emerging. I prefer preventing the risks
‘PR = Media Coverage’ This is what most clients feel about PR. It’s a self-limiting belief. Here’s why: – Today, press coverage is difficult to come by as the demand for media space is rising and its supply is shrinking.– This makes the journalists apply various filters to decide what to cover on a given