Crisis Communications
Why Every Indian Business Needs a Crisis Communication Plan
Most Indian businesses have no crisis plan. Learn how to build one before disaster strikes — with templates and real examples.
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Crisis Communications
Business Development
Are You Pitch-Slapping Your Way to Clients? Stop, Right Now!
If you are sending cold sales pitches to people you just connected with, you are pitch-slapping them. Learn why this hurts your business and what to do instead.
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Strategy
Ideation in PR: Whose Job Is It?
PR professionals spend most of their time trying to get clients' stories published. But the media doesn't care about the client's story — it cares about the readers.
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Guide
How to Select a PR Agency for Best Results
Have you ever realized how you select a PR agency is causing a lot of damage to the reputation of your company? The process you follow makes or breaks your reputation.
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Client Servicing
How to Service PR Clients
Client servicing is difficult. There are challenges at every nook and corner. Let's explore the two key aspects that create long-term client engagement.
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Skills
Benefits of Questioning in PR
Questioning is not offensive in nature. It is an enabler for delivering the best services, especially in a knowledge industry like public relations.
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Industry
What's Wrong with PR?
The management loves to hate PR. "PR is not adding any value to our operations" is a common rant. But there is a clear link between PR and revenue.
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Media
The Truth About Press Releases
This is not about how to write a press release. This is about understanding when you should work on one and what results can be generated.
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AI & PR
Is AI Disrupting PR or Empowering It? Here's What You Need to Know
AI tools are transforming PR workflows. But is the industry losing authenticity in the process? Here's why strategy still needs human brains.
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Crisis
Your Brand Just Went Viral for the Wrong Reasons. Now What?
Social media crisis management in the age of cancel culture. A step-by-step framework for when things go wrong online.
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Leadership
Why Every CXO Needs a Personal Brand in 2026 (And How PR Can Build It)
The LinkedIn thought leadership trend is real. Here's how CXOs can build executive visibility and become brand ambassadors.
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Startups
5 PR Mistakes Startups Make (And How to Avoid Them)
No strategy, chasing vanity metrics, expecting overnight results — these common PR mistakes can derail your startup's growth.
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Media Strategy
Earned Media vs Paid Media: Which One Builds Reputation?
Earned media builds trust but takes effort. Paid media offers control but costs money. Which approach is right for your brand?
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