Every newly appointed CEO walks into the role with three burdens: What they don’t always walk in with is a trusted narrative that binds their stakeholders, employees, and public perception together. That’s where strategic PR becomes mission-critical. Why Most New CEOs Struggle The early days of a CEO’s tenure are not just about setting strategy.They’re […]
The Hidden Advantage New CEOs Overlook—Strategic PR Read More »
A PR campaign can be a game-changer, or a missed opportunity. The difference is in preparation. Before you send out that press release or pitch a journalist, take a step back and ask yourself ‘Is the campaign sharp, strategic, and media-ready?’ This PR checklist ensures you’ve covered all bases, so your message doesn’t just land,
Would you count digital marketing agencies and public relations agencies as competitors? A friend asked this question last week. She was vying for a client against a leading digital marketing agency. I believe that digital marketing and public relations look similar but are distinct functions. Both functions build a positive narrative. Both functions use storytelling
Protecting the brand’s reputation against damage is a key objective clients want to achieve through Public Relations. But how to go about it? Protecting the brand’s reputation can be done in two ways: 1. Managing the risks after it has come to the fore. 2. Preventing the risks from emerging. I prefer preventing the risks