Every newly appointed CEO walks into the role with three burdens: What they don’t always walk in with is a trusted narrative that binds their stakeholders, employees, and public perception together. That’s where strategic PR becomes mission-critical. Why Most New CEOs Struggle The early days of a CEO’s tenure are not just about setting strategy.They’re […]
The Hidden Advantage New CEOs Overlook—Strategic PR Read More »
Protecting the brand’s reputation against damage is a key objective clients want to achieve through Public Relations. But how to go about it? Protecting the brand’s reputation can be done in two ways: 1. Managing the risks after it has come to the fore. 2. Preventing the risks from emerging. I prefer preventing the risks
‘PR = Media Coverage’ This is what most clients feel about PR. It’s a self-limiting belief. Here’s why: – Today, press coverage is difficult to come by as the demand for media space is rising and its supply is shrinking.– This makes the journalists apply various filters to decide what to cover on a given
Here’s a tip on how to get the maximum out of the PR agency you have just onboarded. Your PR agency is an outsider and would have little knowledge about your brand in the beginning. This is a limitation and an advantage. It’s an advantage because of the agency’s vantage point. Since they are outsiders,