Would you count digital marketing agencies and public relations agencies as competitors? A friend asked this question last week. She was vying for a client against a leading digital marketing agency. I believe that digital marketing and public relations look similar but are distinct functions. Both functions build a positive narrative. Both functions use storytelling …
‘PR = Media Coverage’ This is what most clients feel about PR. It’s a self-limiting belief. Here’s why: – Today, press coverage is difficult to come by as the demand for media space is rising and its supply is shrinking.– This makes the journalists apply various filters to decide what to cover on a given …
Here’s a tip on how to get the maximum out of the PR agency you have just onboarded. Your PR agency is an outsider and would have little knowledge about your brand in the beginning. This is a limitation and an advantage. It’s an advantage because of the agency’s vantage point. Since they are outsiders, …
PR is not about media relations. It’s about ideas that can generate positive press. Coming up with such ideas is a difficult task and there are no shortcuts. But everyone can do it if the following steps are followed: 1. Develop a thorough understanding of the client’s business.2. Understand the client’s priority areas for the …
PR is about practical ideas, not media relations Read More »